Post by account_disabled on Jan 8, 2024 1:51:53 GMT -8
Christmas advertising is inevitably synonymous with John Lewis & Partners . The British department store chain invariably manages to excite us every year with its exquisite and long-awaited Christmas spots , whose echoes resonate beyond its small homeland and demonstrate the phenomenal "savoir faire" of John Lewis in advertising. Aware of the sensational hook of the John Lewis Christmas ads, Eduardo Balestra, creative at the BBDO agency, has decided to amalgamate some of the brand's best spots into a single film that will probably delight the legions of admirers of John Lewis advertising.
British department stores. With beautiful and emotional stories embedded in their core, John Lewis' Christmas spots have the power to inspire anyone who focuses their attention on them. In 2019, the endearing Email Data friendship of a girl with a dragon named Edgar conquered the hearts of millions of viewers in all corners of the planet . And who doesn't remember Monty , the adorable and infatuated penguin who stole all the attention in the John Lewis Christmas spot in 2014? If you do not see the embedded video correctly, click here Edgar and Monty are some of the protagonists that Balestra brings together in a new spot that aims to pay tribute to the best spots of the department store chain during the last decade.
Balestra uses different fragments of the brand's ads and merges them in such a way that they seem like portions of the same story (as if they were all magically connected). "The John Lewis Christmas Theory" (that's the name of Balestra's film) is a personal project of the creative. And he manages to enchant the viewer not only with the superb raw material with which he works but also with the brilliant story that he acts as the "glue" of all the parts (apparently disjointed) that make up the spot.
British department stores. With beautiful and emotional stories embedded in their core, John Lewis' Christmas spots have the power to inspire anyone who focuses their attention on them. In 2019, the endearing Email Data friendship of a girl with a dragon named Edgar conquered the hearts of millions of viewers in all corners of the planet . And who doesn't remember Monty , the adorable and infatuated penguin who stole all the attention in the John Lewis Christmas spot in 2014? If you do not see the embedded video correctly, click here Edgar and Monty are some of the protagonists that Balestra brings together in a new spot that aims to pay tribute to the best spots of the department store chain during the last decade.
Balestra uses different fragments of the brand's ads and merges them in such a way that they seem like portions of the same story (as if they were all magically connected). "The John Lewis Christmas Theory" (that's the name of Balestra's film) is a personal project of the creative. And he manages to enchant the viewer not only with the superb raw material with which he works but also with the brilliant story that he acts as the "glue" of all the parts (apparently disjointed) that make up the spot.